Abstract: this paper expounds on the fair value and in the new accounting standard for business enterprises, some problems in the application. Firstly, the paper analyses the fair value of the generation and development are briefly introduced, and the fair value of several definitions. Secondly, introduces some advantages, the fair value in the financial crisis and some of the performance. Besides, this article also briefly analyzed the new standards in the fair value of the specific application. And how to better application fair value, puts forward some feasible Suggestions.
Keywords: fair value measurement of the new enterprise accounting standard accounting measurement applications